ABOUT

LULU LIU originally from China, lived in Japan for 6 years before deciding to move to London to study fashion.

In 2008, LULU began her time at the renowned London College of Fashion, during this study period her works were exhibited in the infamous V&A museum, as well as for the British Royal Ballet. Furthermore, one of the worlds most dominant fur brands, SAGA Fur, sponsored LULU LIU’S graduate collection, which was entered into the Future Map Awards final nomination category for Fashion of The Future award.

Whilst studying at the London College of Fashion, LULU interned with legendary design houses Alexander McQueen and Giles Deacon, before graduating and setting up her own label, LULU LIU, and moving into her own studio on London’s illustrious Bricklane.

To date, LULU LIU has showcased 4 seasons with Fashion Scout at London Fashion Week. The most recent AW13 collection received overwhelming response from buyers and press, as well as gaining much attention from both UK and international media.

LULU LIU designs and interviews have appeared in numerous acclaimed publications such as ‘Vogue’, ‘ELLE’, ‘Cosmopolitan’, ‘Idol Magazine’, and ‘VOLT Magazine’. LULU LIU has also collaborated with renowned British Hair Brand TIGI.

For SS14 LULU LIU continues a romantic design aesthetic, combining unique surrealist, floral printed patterns, with an emphasis on elegant lines. Clean cutting methods, along with the use of superior fabrics such as pure wool and lambskin leather in striking hues of metallic blue, vibrant red and soft beige, have hit all the right chords with LULU LIU followers.

Furthermore, LULU concentrated on print, simple lines, and a bold colour palette, in order to achieve a complex focus of each garment.

For Spring/Summer 2014, Lulu Liu was in an idyllic state of mind awaiting the birth of her son Joshua.

Dreaming of a more historical era in Britain, Lulu Liu took inspiration from Anne Neville creating a collection of pure opulence yet with a modern and playful twist.

Lulu Liu’s exquisite hand-painted prints continue to play a strong part in her collections.

With the stroke of a brush, Lulu Liu has brought to life her imagined creature, the ‘Yarrow Wando’ dragonfish, in a surrealistic manner onto 100% of the finest silk.

By bridging this inventive conception with British traditional techniques, Lulu Liu brings about fresh and unexpected ideas to her craftsmanship.

Broken-down techniques from Victorian-style infant wear can be seen through the subtle two- and three-dimensional details of folds, ruffles, puff sleeves and flounced skirts.

Key pieces feature hand-woven detailing even creating a chessboard effect referencing the symbolism of affluence and nobility.

Devoted to using only luxury fabrics, the garments are of leathers, an assortment of silks including the ancient Xiangyunsha silk known to be used in garments for the elite of Asian royal society.
The colour palette highlights the contrast of light to dark, pastel to bright, underpinning the core undertones of the collection.

Sharp and voluminous silhouettes have become signature, as Lulu Liu loves mixing hard with soft elements whilst creating her own unique twist of effortless elegance. On a journey to perfecting her craft, Lulu Liu continues to present bold, yet feminine designs appealing to the archetype of the Lulu Liu woman.

LULU LIU

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